Breaking Records with Yoga: Habuild’s 21-Day Challenge
Sticking to New Year’s resolutions is tough, but wellness startup Habuild made it easier with a 21-day online yoga challenge in January. From January 2 to 22 , over 4.5 lakh participants from 92 countries joined the challenge, practicing yoga from the comfort of their homes. On January 12 (Quitters Day) , when most people give up on their resolutions, Habuild created a Guinness World Record — 2,46,252 people practicing yoga in a single session. Founded in 2020 by IIT alumni Saurabh Bothra, Trishala Bothra, and Anshul Agrawal , Habuild aims to make wellness accessible through WhatsApp-based automated support . It offers yoga, mindful eating, and fitness programs, helping users build consistency with the ‘No-Zero Days’ approach engaging in small activities to avoid inactivity. With over 2 million users across 38 nations , Habuild’s impact continues to grow. The startup now plans to launch yoga programs for children and targeted wellness initiatives for conditions like diabetes and...